Case Study: Australian Radio Network transforms into a digital publisher with Deepend

Australian Radio Network boosts key metrics by 300% with Deepend

Australian Radio Network (ARN), Australia's largest collection of commercial radio stations, faced the challenge of a digital platform that was lagging behind its rivals. Their publishing mechanism was tedious, content syndication was non-existent, and the platform was under-commercialized. ARN engaged the vendor Deepend to transform their business into a digitally savvy online publisher using a platform developed on the open-source CMS Umbraco.

Deepend implemented a mobile-first solution with a shared content repository to streamline syndication across ARN's 11 stations. This resulted in a 300% uplift in key metrics like unique browsers and site engagement, and an 80% reduction in production costs for subsequent sites. The new platform dramatically streamlined workflows, increased commercialisation opportunities, and allowed ARN to beat its rival in every key digital metric.

Australian Radio Network