Case Study: Adelaide Airport achieves 26% revenue growth with Deepend's unified Umbraco platform

Adelaide Airport lifts revenue 26% with Deepend

Adelaide Airport faced a fragmented digital ecosystem with three separate websites that reflected internal structures rather than user needs. This made it difficult for travellers to find critical information like parking and flight updates during time-sensitive moments. The airport partnered with Deepend to address this challenge and unify its digital presence.

Deepend implemented a multi-site Umbraco CMS platform, restructuring the experience around key traveller journeys such as arrivals and departures. This solution delivered significant results, including a 26% year-on-year revenue growth, a 7% increase in new users, and an 8% increase in returning users, while also providing faster access to information and improved publishing efficiency.

Adelaide Airport