Case Study: Active Super improves personalisation, performance and customer experience with Deepend

Active Super reduces page load time by 40% with Deepend

Active Super, a superannuation fund, faced increased market competition due to legislative changes and needed to reposition its brand online to attract a broader audience. The vendor, Deepend, was tasked with bringing the new brand to life and building a sophisticated technical infrastructure to support segmentation and personalisation strategies, using the Kentico CMS platform.

Deepend implemented a solution featuring a rich design system and a more human language approach, consolidating content from 500 pages to 150. The new site, built with a modular architecture and integrated Hi Charts for live data, achieved a 40% reduction in page load time and a 20% increase in usage among the key 25-34 year old target audience. The vendor also delivered considerable gains in referral traffic and ensured the platform met stringent security requirements.

Active Super