Case Study: The Next Web achieves improved crawl budget efficiency with DeepCrawl

The Next Web - Customer Case Study

The Next Web, a technology news publisher and conference organizer, needed a cloud-based SEO solution to help manage technical issues affecting search visibility, including crawl budget inefficiency, redirect loops, and ongoing SEO monitoring. DeepCrawl provided the tools and reports their SEO team needed to diagnose and improve these problems across a large site.

Using DeepCrawl, The Next Web identified malformed URLs, duplicate pages, infinite URL loops, and unnecessary redirects through its Malformed URLs and Link and Redirect Reports, along with AMP monitoring. DeepCrawl helped the team fix a major URL issue in a single day and became a core part of their SEO workflow for tracking performance and comparisons across more than 150 reports.

The Next Web

Julian Aijal

SEO Specialist