Case Study: OK! Magazine achieves 86% organic traffic increase in three months with DeepCrawl

Ok - Customer Case Study

OK! Magazine (part of The Express Group) was struggling with hidden content and a weak information architecture that left many pages several clicks from the homepage, hurting user experience and organic performance. London consultancy Gro was appointed to increase organic traffic and revenue and used the DeepCrawl tool to run a full site crawl and inform a technical audit and strategic recommendations.

Using DeepCrawl data, Gro implemented an entity-based content architecture: they re-engineered the database, created hub pages, applied microdata and improved in-site navigation so key content was reachable within three clicks. After Gro’s DeepCrawl-driven recommendations went live, OK! Magazine saw an 86% uplift in organic traffic in phase one, a 20% increase in pageviews per visit, and a further 46% boost in organic traffic in phase two.

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David Gross

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