Case Study: Migros achieves 76% organic traffic growth with DeepCrawl

Migros - Customer Case Study

Migros, one of Turkey’s largest supermarket chains, faced a major drop in organic visibility after a Google algorithm update affected its “Your Money or Your Life” pages. Working with BoostROAS and using DeepCrawl’s technical SEO platform, the team needed to fix issues around load time, metadata, indexed parameter pages, and content optimization across a large ecommerce site.

DeepCrawl helped BoostROAS identify and prioritize technical problems, including HTTP-to-HTTPS consistency, crawl budget waste, missing sitemap pages, and slow-loading pages caused by redirect chains. After implementing the fixes, Migros saw non-branded organic search double, organic traffic increase by 76%, and new users from organic search grow by 106%.

Migros

Roman Adamita

Migros