Case Study: Impression achieves 174% more organic traffic with DeepCrawl

Impression - Customer Case Study

Impression, a multi award-winning digital marketing agency, needed a way to crawl and analyze large volumes of URLs more efficiently for clients like Geronigo, whose search visibility and traffic were being held back by technical SEO issues. Using DeepCrawl’s JavaScript crawling add-on, Impression identified rendering and indexation problems that were limiting organic performance.

DeepCrawl helped Impression uncover that Googlebot was not seeing the correct page content, and the team recommended static HTML, cleaner internal linking, and an improved information architecture focused on indexable URLs. As a result, indexable pages rose from 38% to 85%, crawlable pages increased by 1,900%, organic traffic grew 174%, organic impressions rose 815%, and by July 2019 the site achieved page 1 visibility for 36 adventure activities across 64 locations.

Impression

Edd Wilson

Senior Technical SEO Specialist