Case Study: Hotter Shoes achieves 39% organic revenue growth with DeepCrawl

Hotter Shoes - Customer Case Study

Hotter Shoes, the UK’s largest shoe manufacturer, wanted to improve user experience and protect customer trust by fully migrating its website from HTTP to HTTPS. Working with DeepCrawl, Hotter used its technical reporting and crawling tools to identify issues before launch, including pages not redirecting properly, mixed content, and internal links still pointing to HTTP.

DeepCrawl helped Hotter cleanly complete the migration by surfacing technical problems on the staging site so they could be fixed in advance. The result was a measurable uplift in organic search performance, with 39% year-on-year revenue growth, 37% more transactions, and a 30% increase in organic sessions.

Hotter Shoes

Niall Brooke

SEO & CRO Ecommerce Specialist