Case Study: Gulf News achieves major organic growth with DeepCrawl

Gulf News - Customer Case Study

Gulf News, the most popular English-language news publisher in the UAE with a site of more than 2 million pages, needed support for a major migration to a new mobile-responsive framework. They turned to DeepCrawl for enterprise crawling and technical SEO guidance to manage the scale of the site, analyze large datasets, and avoid disrupting organic search performance during the move.

DeepCrawl helped Gulf News execute a 10-point migration plan that included pre- and post-migration crawls, redirect testing, SEO audits, stakeholder coordination, and 8 weeks of monitoring. The migration was a success, with Gulf News seeing a 72% increase in organic sessions, 109% YoY growth in organic clicks, and 314% YoY growth in organic impressions, showing that DeepCrawl helped protect and improve search performance.

Gulf News

Jonathan Richards

Group Strategy Director