Case Study: Edit achieves hidden AJAX URL discovery and duplicate-content resolution with DeepCrawl

Edit - Customer Case Study

Edit., an award-winning digital marketing agency, faced an SEO challenge when a client’s AJAX-based subdomain returned no crawlable URLs during a migration because content relied on the _escaped_fragment_ hashbang. Edit. began using DeepCrawl — specifically its crawler with Advanced Settings (URL Rewriting and Remove Parameters) — to access and audit the previously hidden URLs and diagnose technical and duplication issues.

By using DeepCrawl’s URL Rewriting to convert hashbang URLs into crawlable _escaped_fragment_ equivalents, Edit. uncovered duplicate content, identified all previously uncrawlable pages, and developed a migration-and-redirect plan to consolidate content onto the main site. DeepCrawl’s insights gave the team the data needed to make targeted SEO recommendations that are now being implemented and are expected to boost rankings and eliminate the duplication other tools had missed.

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JJ Grice

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