Case Study: AutoTrader.com achieves a 75% reduction in redundant pages and sustained SEO visibility growth with DeepCrawl

Autotrader- Customer Case Study

AutoTrader, South Africa’s leading motoring marketplace with over 4 million monthly visits and more than 1 million indexable pages, faced a prolonged period of SEO stagnation and decline. AutoTrader engaged agency Pure Optimisation to perform a deep technical audit and used DeepCrawl’s cloud-based crawling and on‑site SEO tools to diagnose site‑architecture, crawl efficiency and thin-content problems.

Using DeepCrawl, Pure re‑architected the site, improved internal linking, fixed thin pages with Content-to-HTML analysis, applied canonical/noindex rules via the Task Manager, and tested changes on staging before go‑live. DeepCrawl-enabled work reduced redundant pages by 75%, brought the site down to 16 levels (with most content reachable within 9–12 clicks), improved crawl efficiency and delivered three months of sustained SEO visibility growth for AutoTrader.

AutoTrader.com

Berian Reed

The Author