Case Study: Aston Martin builds desirability and loyalty with Deep’s magazine redesign

Aston Martin boosts subscriptions and ad spend with Deep

The customer Aston Martin worked with the vendor Deep to reimagine and relaunch their brand magazine. The challenge was to build desirability and loyalty for the iconic automotive brand, which would indirectly convert into sales.

Deep implemented a new creative direction and design for the print magazine, which was renamed to align with Aston Martin's heritage. The solution included bold typography, impactful imagery, and high production values. This relaunch led to an increase in customer subscriptions and advertising spend, successfully opening up a new platform for co-branded luxury advertising.

Aston Martin