Case Study: Arma builds a premium Jiu-Jitsu and wellness brand with Deep

Arma attracts top coaches and drives high membership sign-ups with Deep

The customer, Arma, a new Brazilian Jiu-Jitsu and wellness gym in London, needed a premium brand and strategic positioning to launch its flagship location and differentiate itself from traditional dojos. The vendor, Deep, a creative agency, was engaged to provide services including naming, brand strategy, positioning, and identity design.

Deep developed the "Go Beyond" positioning and created a bold, typographically-led brand identity that avoided sector clichés. This solution was implemented across striking interior design and marketing. As a result, Arma successfully attracted top coaches and recorded high membership sign-ups in its first weeks, with Deep's work directly contributing to a strong launch.

Arma