Case Study: Lotte Home Shopping boosts live broadcast engagement with DeepBrain AI

Lotte Home Shopping debuts AI show host live on TV with DeepBrain AI

Lotte Home Shopping, a major retail company, faced the physical and creative limitations of live broadcasting, where host availability and the need for fresh content were constant challenges. To overcome this, they partnered with DeepBrain AI to explore the use of its AI Studios and AI Human technology to create a digital show host.

DeepBrain AI implemented a solution that digitized a real host, Choi Yu-na, creating an AI version that could run a broadcast naturally. The AI host's live debut generated significant viewer buzz and excitement, successfully proving that broadcasts could continue without the physical host and that AI could be a creative tool for engagement. The vendor, DeepBrain AI, demonstrated the potential of its technology to drive attention and entertainment.

Lotte Home Shopping