Case Study: Superplastic brings virtual influencers to life with Deep Sky

Superplastic creates more content around its characters with Deep Sky after a $20M Amazon investment

Superplastic, the creator of synthetic celebrities like Janky and Guggimon, needed to produce a high volume of animated content for their characters' social media channels and apparel renders for their online store. They partnered with the vendor Deep Sky to handle the complex production pipeline, which required a versatile approach to 3D animation, modeling, and visual effects.

Deep Sky implemented a flexible solution, adapting their pipeline to work with Superplastic's assets and utilizing both keyframe and motion capture animation. The team handled everything from concept to final delivery, including creating environments, rigging, animation, and compositing. This collaboration successfully generated a wide range of engaging content for social media and provided scalable apparel renders for Superplastic's e-commerce, supporting their brand growth and a major store launch.

Superplastic