Case Study: SK Intellix expands into the US with Deel

How SK Intellix expanded into the US with Deel

SK Intellix, the Seoul-based AI-driven wellness company formerly known as SK Magic, was expanding into the US and needed to hire senior talent in Georgia and Ohio. The team faced the complexity of state-specific regulations, payroll, and employee benefits, and without a local legal entity, hiring risked slowing the company’s growth. Deel’s Employer of Record (EOR) service gave SK Intellix a way to hire compliantly without setting up a US entity.

With Deel, SK Intellix onboarded its US employees quickly and managed payroll, tax compliance, and benefits in one place. Deel helped reduce administrative overhead and compliance risk, while giving the HR team fast answers to payroll and compliance questions in under five minutes. The result was a smoother, faster US expansion and a repeatable model for entering new markets with confidence.

SK Intellix

Hwi Yun Lee

Global HR Manager