Case Study: Liner accelerates California hiring and simplifies HR compliance with Deel

How Liner accelerated hiring in California with Deel PEO

Liner, an AI-powered research search engine headquartered in South Korea, needed help managing its small California office as it expanded in the US. California’s payroll, benefits, tax, and labor law requirements were complex, and the team wanted employee-grade benefits and strong compliance without adding internal headcount or juggling multiple local advisors. To solve this, Liner turned to Deel’s PEO service.

With Deel, Liner replaced three external vendors with one platform for payroll, HR, and compliance, giving the team real-time visibility and automatic monthly payroll. HR questions that used to take 1–3 days were usually answered within an hour, supported by Deel’s AI chat and in-house specialists. The result was a simpler, more transparent operation, with five California employees managed through Deel and a clear path to further scale with benefits administration, IT equipment management, and advanced HR workflows.

Liner

Eunyoung (Clara) Lee

US HR Manager