Case Study: Freeletics upskills leaders and saves costs with Deel Engage

How Freeletics upskills leaders and saves costs with Deel Engage

Freeletics, a Munich-based fitness and lifestyle coaching company, needed a better way to develop its leaders. Its ad hoc training was ineffective, offered little room to practice new skills, and made 1:1 leadership onboarding time-consuming and stressful for the People team. Freeletics turned to Deel Engage to support leadership growth more flexibly and holistically.

Deel implemented a blended learning program through Deel Engage that included microlearning via Slack, people manager roundtables, and a structured leadership onboarding journey. The result was stronger engagement, better knowledge-sharing, and more efficient onboarding, with 100% of managers reporting they felt supported in their growth. Deel also helped Freeletics save $15,000 annually on traditional leadership workshops while reducing manual work and stress for the People Operations team.

Freeletics

Patrizia Przybylski

Senior Consultant People Operations