Case Study: Beatgrid scales global HR and saves 500+ hours monthly with Deel

How Beatgrid scaled global HR with Deel and one HR lead

Beatgrid, a fast-growing ad-tech company based in the Netherlands, needed a better way to hire and manage employees across borders as it expanded into Australia, the UK, the US, Canada, and Germany. Before standardizing on Deel, HR processes were still manual and fragmented across spreadsheets and email, with founders handling payroll, approvals buried in inboxes, and inconsistent policies creating compliance and employee-experience challenges.

Deel provided Beatgrid with an all-in-one HR platform using EOR, PEO, and Deel HR to centralize onboarding, payroll, compliance, time off, policies, performance management, and employee data across six countries. The result was a global-ready HR operation run by one HR lead, saving over 500 hours of admin work per month and about $180k in annual HR costs, while improving compliance and giving employees a clearer, more seamless experience.

Beatgrid

Shawnda Kohr

Human Resources Business Partner