Case Study: App Bar achieves compliant global hiring and talent retention with Deel

How App Bar secures and retains global talents compliantly with Deel

App Bar, a Hong Kong-based software development company, needed a way to hire and retain global talent quickly as it expanded into Southeast Asia and beyond, without setting up local entities in every market. The company wanted to support a flexible hybrid workforce while staying compliant and offering local benefits to employees across different regions. Deel’s Employer of Record (EOR) service helped App Bar streamline this challenge.

With Deel, App Bar was able to onboard and manage international employees through a single platform, handling compliant contracts, documents, payroll visibility, and local labor requirements without creating local entities. As a result, App Bar has hired and retained seven employees across Southeast Asia and North America, while maintaining a globally distributed team culture and supporting talent mobility. Deel enabled the company to retain Hong Kong talent overseas and recruit the best software engineers in new markets compliantly.

App Bar

Jack Cheung

Co-Founder