Case Study: SEB engages customers in sustainable lifestyles with Deedster

How SEB Baltics Use Deedster to Motivate Everyone to Live Sustainably

SEB in the Baltics, a leading bank in Estonia, Latvia, and Lithuania, identified a growing customer concern for sustainability but lacked a practical way to engage the wider public and support them in adopting a sustainable lifestyle. To bridge this gap and solidify its role as a sustainability advisor, the bank partnered with vendor Deedster to launch a long-term climate engagement initiative.

Deedster implemented its white-label application, "My Footprint | SEB," which calculates users' carbon footprints and provides personalized, actionable insights and tips to reduce their climate impact. The solution made engaging with sustainability data easier and more enjoyable for customers. While specific metrics are not detailed, the initiative established SEB as a sustainable brand and provided a tangible tool, described as a "gift to society," to support customers' habits and contribute to the race to net-zero.

SEB

Eha Talvist-Reinsalu

Baltic Brand and Sustainability Manager