Case Study: Apex achieves broader reach and scalable subscriptions with DECODE's smart bike platform upgrade

Apex expands to 3rd-party bikes with DECODE

DECODE helped APEX, a UK-based fitness company, overcome key challenges with its smart bike platform. The customer's original app only worked with its own hardware, limiting revenue potential, and also suffered from backend instability and connectivity issues.

DECODE migrated APEX's backend to AWS for stability and integrated FTMS Bluetooth support to make the app compatible with third-party bikes. This solution expanded the platform's reach, unlocked a new subscription-based revenue model, and provided users with a more seamless experience. The vendor's work future-proofed the product and positioned APEX for long-term growth.

APEX