Case Study: Rawlings achieves flawless peak order performance and automated custom fulfillment with Deck Commerce

Rawlings handles 1,430% sales spikes with Deck Commerce

Rawlings, a premier sporting goods brand, faced significant operational challenges due to its reliance on legacy systems and manual processes. These systems struggled to handle the complexity of their numerous custom product variations and frequent high-volume product drops, creating friction and risking the customer experience. To support its growth and stay competitive, Rawlings needed a robust solution and partnered with Deck Commerce for its order management platform.

By implementing Deck Commerce, Rawlings automated its complex workflows, particularly for personalized products and peak sales events. The vendor's platform provided advanced routing logic and proven infrastructure, enabling flawless order performance during demand surges of over 1,400%. This resulted in an estimated $939k in yearly savings from automation, 100% uptime, and a 44% higher average order value for custom products, allowing Rawlings to deliver with precision and confidence.

Rawlings