Case Study: Newell Brands streamlines DTC operations and scales multi-brand growth with Deck Commerce

Newell Brands launches 15+ brands in 2 years with Deck Commerce

Newell Brands, a company with a portfolio of over 50 brands, faced significant challenges scaling its direct-to-consumer operations. Fragmented technology, siloed inventory, and inconsistent processes across its many brands were slowing growth and increasing costs. To stay competitive, Newell needed a centralized and flexible solution, leading them to partner with Deck Commerce for its order management system.

Deck Commerce provided a centralized platform that streamlined Newell's technology footprint. The solution allowed for custom business rules for each brand while managing everything in a single system. This partnership enabled Newell to launch over 15 new brands in two years, saving over $50,000 annually per brand compared to legacy systems. Deck Commerce also facilitated a successful expansion into the Walmart.com sales channel, contributing to a 4% revenue uplift from this new channel.

Newell Brands