Case Study: Build-A-Bear Workshop achieves faster omnichannel fulfillment with Deck Commerce

How a Traditional Brick-and-Mortar Retailer Pivoted to Omnichannel in Just Four Weeks

Build-A-Bear Workshop faced challenges with its homegrown order management system, which lacked a true omnichannel foundation. This made it difficult to connect inventory and fulfillment across sales channels and cumbersome to add new fulfillment methods, preventing the company from growing and innovating quickly. They turned to Deck Commerce to unify their backend operations.

By implementing the Deck Commerce platform, Build-A-Bear unlocked scalable, omnichannel fulfillment capabilities. This included quickly rolling out same-day delivery via Uber and deploying a ship-from-store program. The results were significant, including an estimated 10% revenue boost, a 51.3% quarter-over-quarter growth, and the ability to handle a 30% weekly surge in ecommerce volumes.

Build-A-Bear Workshop

Mike Early

Chief Technology Officer