Case Study: Newell Brands streamlines DTC operations and scales multi-brand growth with Deck Commerce

How a Global Consumer Goods Retailer Built Their Digital Transformation Strategy with a Winning Tech Stack

Global Consumer Goods Retailing Company, a multi-brand consumer goods company, needed a better way to manage direct-to-consumer operations across dozens of brands and channels. Fragmented systems, siloed inventory, inconsistent processes, and even repurposed ERPs for order handling made growth slower, more expensive, and harder to scale. It turned to Deck Commerce for a centralized order management foundation.

Deck Commerce implemented a single OMS with real-time inventory visibility, automated transaction flows, and brand-specific business rules so each brand could operate independently within one platform. The company launched 15+ brands in two years, cut onboarding to 4–12 weeks per brand, saved more than $50,000 annually per brand versus legacy systems, and expanded into Walmart as a new channel in just two months, helping drive a 28% higher AOV in the new channel and a 4% revenue uplift overall.