Case Study: Build-A-Bear achieves faster, omnichannel fulfillment with Deck Commerce

Build-A-Bear boosts revenue 10% with Deck Commerce

Build-A-Bear, a retailer focused on personalized stuffed animals, faced challenges with its homegrown order management system. It lacked a true omnichannel foundation, making it difficult to add new fulfillment channels and pivot quickly to meet changing customer expectations. They turned to Deck Commerce for a unified order management solution.

Deck Commerce provided the omnichannel foundation Build-A-Bear needed. The implementation enabled the rapid rollout of same-day delivery via Uber and a ship-from-store program, the latter launched in just four weeks. These new capabilities delivered significant results, including an estimated 10% revenue boost from same-day delivery and a doubling of ship-from-store order volume.

Build-A-Bear