Case Study: Retailer A grows gift card market share with Decision Analyst

Retailer A tracks gift card market share over 2 seasons with Decision Analyst

The customer, a fortune 100 retailer, sought to better understand its competitive position within the gift card market and the consumer behaviors surrounding gift card purchase and redemption. To address this challenge, they engaged Decision Analyst, which employed a series of quantitative online surveys to track market share and consumer trends.

Decision Analyst implemented a staggered research design using two waves of surveys to capture data from both gift card purchasers and recipients. This approach allowed them to calculate market share by volume and dollar value, profile consumer behavior, and identify key competitors. The results provided the retailer with actionable insights, such as the opportunity to convert infrequent shoppers into loyal customers, which helped them grow their gift card market share and expand their customer base.

Retailer a