Case Study: a national retail apparel chain identifies new market opportunities with Decision Analyst's GIS and retail sales forecasting

Retailer a forecasts sales in a 200,000-resident trade area with Decision Analyst

The customer, a national retail apparel chain, faced a challenge in identifying new growth opportunities beyond saturated major metropolitan areas. They engaged vendor Decision Analyst to evaluate the viability of opening a store in a smaller micropolitan market with many unknowns about consumer behavior and market potential.

Decision Analyst combined its American Consumer Opinion® Online panel for survey research with advanced Spatial Analytics and GIS technology. They assessed local consumer attitudes and then delineated a precise trade area, incorporating geographic and competitive data to model sales. Decision Analyst’s analysis revealed a larger potential trade area and supportive consumer demand, enabling an accurate sales forecast. This positive outcome led the retailer to explore a broader rollout strategy for similar smaller markets.

Retailer a