Case Study: a large consumer-packaged goods company gains seasonal tanning insights with Decision Analyst's proprietary panel

Large Consumer-packaged Goods Company tracks tanning behavior for 16 months with Decision Analyst

A large consumer-packaged goods company faced the challenge of deeply understanding tanning product consumers' shifting attitudes and behaviors across seasons, driven by health concerns and product innovations. They partnered with Decision Analyst, which leveraged its proprietary panel, the American Consumer Opinion® Online, to conduct a long-term study.

Decision Analyst implemented a 16-month online diary study, using a custom research panel screened for specific user groups. The solution included a quantitative tracking survey with periodic qualitative enhancements, such as in-depth telephone interviews. The client gained continuous insights for messaging, promotions, and product development, utilizing tools like the Customer Loyalty Simulator™ for scenario planning. The engagement was so successful that the client planned to continue the research for another 16-month period.

Large Consumer-packaged Goods Company