Case Study: a large consumer-packaged goods company achieves a superior grooming product with Decision Analyst

Large Consumer-packaged Goods Company launches grooming product in 5 European markets with Decision Analyst

The large consumer-packaged goods company, a multinational personal care manufacturer, faced the challenge of developing a newer, more sophisticated version of its revolutionary home grooming product to surpass competitors in a high-risk market. To mitigate this risk and uncover unmet consumer needs, the company partnered with vendor Decision Analyst to conduct thorough research on performance, image, and pricing.

Decision Analyst implemented a two-phased research solution involving Time-Extended™ online forums, home-usage testing, and online journaling with recruited respondents in France. This approach yielded insights that led to specific product alterations. As a result, the manufacturer's updated product was well-received, outperformed competitor products, and is now successfully sold in several leading European markets, including the UK, Spain, France, Germany, and Italy.

Large Consumer-packaged Goods Company