Case Study: a health insurance company identifies senior market opportunities with Decision Analyst’s concept testing

Health Insurance Company targets 40.2 million seniors with Decision Analyst

A health insurance company wanted to grow its market share among seniors but lacked a clear product strategy. To address this challenge, they partnered with Decision Analyst, who recommended a two-part research project involving card sorting and concept testing.

Decision Analyst implemented a solution that first used a card-sort survey to identify the most desired benefits and gauge initial interest. This was followed by a monadic concept test to evaluate four refined concepts and determine optimal pricing. The results provided the health insurance company with the confidence and valuable information needed to bring a successful new product to market, ultimately helping them increase their market share and expand their customer base within the senior segment.

Health Insurance Company