Case Study: a global manufacturer of specialty personal-care products achieves revenue-maximizing product line optimization with Decision Analyst's DecisionSimulator

Global Manufacturer of Specialty Personal-care Products optimizes product line with Decision Analyst’s 2,000-respondent DecisionSimulator

A global manufacturer of specialty personal-care products faced a strategic challenge when the category leader made significant changes to its product line. To develop an effective response, the manufacturer turned to Decision Analyst and its DecisionSimulator service to understand how to optimize its own packaging, pricing, and product counts to maximize revenue.

Decision Analyst implemented a choice modeling survey among over 2,000 category users to simulate shopping scenarios. The data was used to build a DecisionSimulator, which identified a revenue-maximizing strategy. As a result, the client adopted new packaging and pricing tailored to its four major retail channels, used the insights to support negotiations with retailers, and optimized its shelf presence.