Case Study: a multinational food and beverage chain boosts gift card awareness and customer loyalty with Decision Analyst tracking research

a multinational food and beverage chain doubles card awareness with Decision Analyst

A multinational food and beverage chain faced the challenge of measuring and improving the awareness and usage of its gift card program to boost customer loyalty and compete effectively in the growing gift card market. To address this, they partnered with the vendor Decision Analyst to conduct research that would provide strategic direction for enhancing the program's effectiveness as a customer relationship tool.

Decision Analyst implemented an annual internet-based tracking study using their American Consumer Opinion® online panel. This research measured changes in card awareness, acquisition methods, usage details, and satisfaction. The solution provided the client with significant insights, leading to tested initiatives that doubled card awareness over the study's duration. These efforts resulted in a substantial payoff for the client, driving new card user acquisition and greater customer loyalty.