Case Study: a large U.S. military service branch boosts website lead generation with Decision Analyst predictive analytics

a large U.S. military service branch lifts lead generation 32% with Decision Analyst

Decision Analyst worked with a large U.S. military service branch to improve the efficiency of its recruitment website. The challenge was to manage the enormous number of web pages, which varied in cost, and to optimize spending to increase lead generation without increasing the overall budget.

The solution involved using predictive and simulation modeling. Decision Analyst categorized web pages based on usage data and built models to predict lead generation from page views. By reallocating spending across these categories, they projected a 32% increase in leads at the same cost, raising the conversion rate per dollar spent from 1.2 to 1.6.