Case Study: a large healthcare system develops winning outpatient facility names with Decision Analyst

a large healthcare system generates 150+ facility names with Decision Analyst

A large healthcare system faced the challenge of naming several new types of outpatient facilities. They needed names that would leverage their strong core brand while clearly differentiating between the similar facility types for consumers. They engaged Decision Analyst, which utilized its Imaginators community for creative ideation.

Decision Analyst implemented a multi-phase solution, beginning with ideation sessions to generate names, followed by qualitative focus groups for refinement, and concluding with a quantitative survey using its American Consumer Opinion panel to test the names. The research confirmed that separate names were needed and identified two top-performing names for each facility type, providing the client with clear, data-backed options for final selection.