Case Study: a Fortune 500 company uncovers new game opportunities with Decision Analyst qualitative research

a Fortune 500 company sparks a new electronic games industry with Decision Analyst

The customer, a Fortune 500 company, faced a challenge when its engineering team was tasked with developing digital games for new electronic devices. The team's initial focus was narrowly on converting traditional board games, but they sought guidance from the vendor, Decision Analyst, to understand how to best design these electronic versions through consumer research.

Decision Analyst implemented a qualitative research solution using in-person focus groups and depth interviews to explore consumer motivations toward games. The research revealed that consumers were not interested in digital board games but instead desired simulated action and competitive experiences. This pivotal insight directly led to the birth of the action-simulation video game industry. The vendor's work provided the foundational strategy that shaped a new product category for the client.

Fortune 500 Company