Case Study: Ramy Brook achieves 45% higher customer acquisition with Decile

Ramy Brook lifts customer acquisition 45% while cutting CAC 28% with Decile

Ramy Brook was seeking new ways to meet aggressive customer acquisition goals. After increasing ad spend led to higher customer acquisition costs (CAC), their challenge was to find a way to continue growing their customer base while reducing those costs. They turned to the data insights platform Decile for a solution.

Using Decile's sequential purchase and refunds reports, Ramy Brook identified that their key hero products were not being effectively promoted. Decile's analysis enabled them to shift their campaign creative and website focus to prominently feature these products based on purchase history data. As a result, Ramy Brook increased customer acquisition by 45% year-over-year while decreasing average CAC by 28%, also reducing returns volume and acquiring more high-lifetime-value customers.

Ramy Brook