Case Study: BYLT Basics boosts LTR and customer acquisition with Decile

BYLT Basics boosts new customer acquisition 215% with Decile

BYLT Basics, a clothing brand, sought to gain a deeper understanding of its customer base to develop more effective marketing strategies. To meet this challenge, they turned to the customer data platform Decile for its analytics and segmentation capabilities.

Using Decile, the team built targeted campaigns based on advanced customer segments and analyzed post-acquisition performance by UTM to identify the most significant revenue drivers. This approach led to substantial results, including a 26% increase in average revenue per user on Meta, a 10% increase in lifetime revenue, and a 215% increase in new customer acquisition. The vendor, Decile, was also instrumental in driving a 300% increase in the share of customers acquired via TikTok.

BYLT Basics