Case Study: Guerra Plastic Surgery Center doubles revenue and boosts web traffic with Decibel Blue

Guerra Plastic Surgery Center more than doubles revenue and boosts breast augmentations 118% with Decibel Blue

Guerra Plastic Surgery Center, led by respected plastic surgeon Dr. Aldo Guerra, retained the marketing agency Decibel Blue for a one-year project. The challenge was to align the center's business plan with the doctor's personal and professional goals, which required an exhaustive analysis of the brand and its operations.

Decibel Blue implemented a strategic solution that included redefining the target audience, revising the practice's identity, and reallocating media spending to effectively reach different patient demographics. A key tactic was shifting messaging to focus primarily on breast augmentation procedures. As a result, Decibel Blue helped the center achieve a 118% increase in those procedures performed, more than doubling annual revenue, alongside a nearly 100% increase in website traffic.

Guerra Plastic Surgery Center