Case Study: TopCC Achieves 10x Conversion Growth with Decentriq

TopCC boosts conversions 10x with Decentriq

TopCC, a Swiss wholesaler operating Cash & Carry markets, faced the challenge of reactivating inactive customers and driving foot traffic to its physical stores. To boost revenue, it needed a secure way to use its customer data for targeted advertising without compromising privacy, a challenge addressed by the vendor Decentriq and its data clean room technology.

The solution implemented by Decentriq allowed TopCC to securely combine its CRM data with publisher datasets to create precise audience segments for personalized advertising. This approach, which included lookalike modeling, reactivated 1,800 inactive customers, generated a six-digit turnover with an ROI of 3.5, and achieved a nearly 6% higher purchase frequency among top customers.

TopCC