Case Study: The New York Times Advertising achieves precision targeting and stronger ad performance with Decentriq data clean rooms

The New York Times Advertising boosts CTR lift 61% with Decentriq

The New York Times Advertising (nyta) partnered with a major international bank to run a high-precision digital campaign targeting high-net-worth households. Their challenge was finding this specific audience and "lookalike" prospects without relying on third-party cookies. To solve this, they collaborated using Decentriq's data clean room technology.

Decentriq's solution enabled secure data matching and lookalike modeling without either party sharing raw data. The collaboration revealed a 25% audience overlap and resulted in significant performance uplifts, including a 61% increase in international click-through rates and a 25% uplift in U.S. campaign performance. The success of this initiative with Decentriq led the client to renew the program for future campaigns.

The New York Times Advertising (nyta)