Case Study: SPH Media achieves privacy-preserving cookieless targeting at scale with Decentriq

SPH Media boosts engagement 90% with Decentriq

SPH Media faced the challenge of adapting to the phase-out of third-party cookies, which threatened to shift advertiser budgets away from publishers. They aimed to offer premium, privacy-respecting audience targeting, particularly for high-value partners like a global wealth manager who required strict compliance with privacy regulations. They turned to the vendor Decentriq and its data clean room platform to find a solution.

Decentriq's solution used secure data clean rooms to enable a privacy-preserving pilot. The platform matched and created lookalike audiences from the first-party data of both companies without exposing any personal information. The campaign resulted in a significant lift in user engagement; a specific audience configuration led to a 90% increase. This successful pilot, facilitated by Decentriq, proved that privacy and advertising performance can be achieved simultaneously.

SPH Media