Case Study: a leading German luxury car brand boosts ad efficiency with Decentriq

Leading German Luxury Car Brand boosts ad engagement 80% with Decentriq

A leading German luxury car brand sought to run an awareness campaign in Switzerland to acquire new customers without using third-party cookies, but it lacked sufficient first-party data of its own. To address this challenge, the brand partnered with Decentriq and its data clean room solution.

Decentriq’s solution enabled the secure analysis of the brand’s partner data alongside publisher first-party data to find new lookalike audiences. The campaign run through Decentriq resulted in an 80% increase in engagement rate and a 58% increase in conversion rate, while also achieving a 33% reduction in impressions, significantly boosting efficiency and reducing ad waste.