Case Study: Laboratoires Pierre Fabre gains persona insights with Decentriq's data clean room

Laboratoires Pierre Fabre uncovers persona insights in under one month with Decentriq

Laboratoires Pierre Fabre sought to gain deeper insights into the customer personas for its Avène and Aderma sunscreen brands to improve ad creative and targeting. The challenge was that, as products are primarily sold in retail stores, the company lacked direct customer data and needed a privacy-compliant way to analyze its first-party IDs without exposing them. They partnered with vendor Decentriq to use its data clean room solution for this secure analysis.

Decentriq's solution enabled Laboratoires Pierre Fabre to match its customer IDs with audience segments from three publishers within a secure data clean room, ensuring no data was shared. This process took less than a month and revealed a significant difference between the two brands' customer bases, providing rich persona insights. These results allowed Pierre Fabre to better personalize future advertising strategies and plans to enrich its CRM and replicate the process for other brands.

Laboratoires Pierre Fabre