Case Study: IKEA Austria boosts cookieless campaign performance with Decentriq

IKEA Austria boosts ROAS 10% with Decentriq

IKEA Austria faced the challenge of the declining availability of third-party data and needed a future-proof, privacy-compliant solution to continue targeting the right customers for its advertising campaigns. The company turned to vendor Decentriq and its data clean room service to find a way to securely utilize its own first-party data.

Decentriq's solution enabled IKEA to upload its CRM data to a clean room and overlap it with first-party data from its media partner, willhaben, to discover new, high-affinity audience segments. This data-driven approach resulted in a significant performance boost: a 10% increase in return on ad spend (ROAS), a 20-30% decrease in cost per visit (CPV), and a 15-20% decrease in cost per action (CPA).

IKEA Austria