Case Study: Credit Suisse achieves 44% lower cost per page view with Decentriq lookalike audiences

Credit Suisse cuts cost per page view by 44% with Decentriq

Credit Suisse, a major Swiss bank, needed to find new prospective customers for a digital campaign without relying on third-party cookies. Spurred by a new product launch, the bank had to reach users across its Swiss market in a way that addressed browser and device limitations while operating within a highly regulated industry.

To solve this, Credit Suisse used Decentriq's Lookalike Clean Rooms to securely activate its first-party data with a local publisher. The solution ensured no party, including the publisher or Decentriq itself, could access the sensitive data. The campaign resulted in a 129% increase in click-through rate, a 57% increase in page views, and a 44% reduction in cost per page view, leading the bank to commit to using Decentriq for all future campaigns.

Credit Suisse