Case Study: Elementum boosts audience coverage and saves 10+ hours a week with DealSignal

Keeping a Hungry Account Development Team Fed with Relevant, Accurate Contacts—while Eliminating Time-Consuming Manual Research

Elementum, a cloud-native supply chain orchestration platform, faced a significant challenge in identifying and connecting with the right decision-makers within its target accounts. Their marketing team was spending excessive time on manual research using LinkedIn and other platforms, which was not scalable and often resulted in outdated or irrelevant contact data. Their goal was to find a tool that could provide accurate data to fuel their outbound programs and connect them with the specific functions, not just seniority levels, that mattered for their business. They turned to DealSignal to solve this problem.

By implementing the DealSignal Data Platform, Elementum gained the ability to precisely discover and target key decision-makers with validated contact information. DealSignal provided the high-quality, accurate data the team needed, allowing them to refine their target personas and eliminate time-consuming manual research. The results were substantial: the team saved over 10 hours per week, reduced program launch time from two weeks to just one day, and increased their audience coverage by an average of 24 times across various personas and industries.

Elementum

Mary Anne Berena

Marketing Manager