Case Study: FloQast achieves 5x greater buyer persona coverage with DealSignal

Improving Lead Data Quality Drives Marketing ROI

FloQast, a close management software company, faced a significant challenge with incomplete and inaccurate lead data from marketing campaigns, webinars, and events. This poor data quality led to high email bounce rates, inefficient sales follow-up, and tension between marketing and sales teams. Their demand generation team attempted manual data cleaning, but it was not a scalable solution. They turned to the vendor DealSignal to address these issues with data enrichment and verification.

DealSignal provided FloQast with data enrichment services to re-verify their existing CRM data and enhance inbound leads. The solution delivered a 5x increase in audience coverage for their core buyer persona and achieved a 98-99% email deliverability rate. This high-quality data enabled more effective pre-event outreach and directly contributed to sourcing 46 opportunities from two webinars, including a $30,000 deal, dramatically improving marketing ROI for FloQast.

FloQast

Sarah Strid

Senior Manager of Demand Generation