Case Study: Pramata achieves 4x sales conversion lift with DealSignal

ABM Decision-Maker Lists & Lead Enrichment Drive Go-to-Market & Sales Results

Pramata, a company targeting large enterprise clients, needed to implement an account-based marketing (ABM) strategy but was hindered by poor-quality contact data. Their existing data providers offered low match rates and incomplete coverage for their target personas like VPs and CFOs, resulting in wasted sales time and marketing spend. They turned to the vendor DealSignal for a solution.

By integrating DealSignal's on-demand data verification service, Pramata dramatically improved the accuracy and coverage of its contact data. The vendor provided 95%+ match rates with fresh, accurate email and direct-dial numbers. This enabled highly personalized ABM outreach, leading to a 4x increase in sales conversions, a 25% acceleration in sales cycles, and a significant boost in email engagement rates for Pramata.

Pramata

Jeremy Middleton

Senior Director of Digital Marketing